How Blackbaud Boosted Lead Generation Through Their Content Experience (SiriusDecisions Summit)
Uberflip is the backbone of Blackbaud’s content amplification strategy and the online hub for all of its thought leadership content. The company also integrates social media feeds and its user conference content to add personality to the site. Blackbaud’s partnership with Uberflip has allowed it to optimize its monthly lead and demand generation activities. Check out this presentation to learn how easy integration with Marketo marketing automation enables Blackbaud to drive prospects from its email campaigns directly to its Hub and to track interactions once prospects are on the site.