How to Build a Content Library for the Buying Process

May 8, 2015
As a marketer, you’ve probably heard it before: 50-70% of purchase decisions today are made online before a Sales rep can get a single word in. Customers are getting better at educating themselves about your products and services through content. In this presentation, we'll teach you how to build a content library that you can use to package product information, pull in prospects, and free your Sales team up to close more deals.
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