Persuading Prospects Through Personalization

October 2, 2018
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it's damn hard to do-harder still as you scale to thousands of prospects. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done-or is it? Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies-inbound marketing, account-based marketing, and sales enablement.
Previous Presentation
Mastering the Content Experience: Five Data Science Insights That Will Improve  Your Content Engagement
Mastering the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix...

Next Presentation
5 Ways to Personalize Your ABM Content Strategy at Scale
5 Ways to Personalize Your ABM Content Strategy at Scale

Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges ...