The Content Marketing Funnel of Love

February 5, 2015
The value of content marketing, compared to most traditional marketing, is its focus on generating results beyond the one-time transaction by creating lasting relationships. That’s why it’s important to look past the funnel and at the function that your content serves for customers who are all on different journeys. You need to create content that can reach customers who are looking for what you have to offer, whether they know it or not. Spread the love across your funnel, as the following SlideShare begins to explain, to take your customers on a journey through the funnel of love.
Previous Presentation
How to Build A Content Library for Today’s Buying Process
How to Build A Content Library for Today’s Buying Process

Today, most executive purchase decisions are made online—before the prospect even interacts with a Sales re...

Next Presentation
Your Marketing Trends Roadmap for 2015
Your Marketing Trends Roadmap for 2015

Charting the course for your marketing efforts in 2015? The online marketing landscape is always changing...