How to Engage, Generate, and Qualify More Leads Using Interactive Content

January 13, 2016
B2B lead generation involves so much more than simply producing leads — of course, much of the value that comes from lead generation tactics lies less in the quantity of leads, and more in the quality. Interactive content is quickly becoming a best practice for B2B marketers. When implemented effectively, interactive content not only supercharges your lead generation and engagement strategies, but can also help to better qualify leads and construct rich lead profiles. In this presentation, Uberflip’s Hana Abaza and ion interactive co-founder Anna Talerico explore the strategies and tactics used by leading next-generation content marketers. You’ll learn: - How to convert significantly more leads from your content marketing - How to build rich lead profiles that include content consumption, buyer business challenges, and readiness - How to evaluate your content marketing results in a radically different way
Previous Presentation
The 2016 Framework for Evaluating Content Marketing Software
The 2016 Framework for Evaluating Content Marketing Software

It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire ...

Next Presentation
How the Content Crunch Stole Christmas
How the Content Crunch Stole Christmas

Every B2B marketer liked content a lot… But Schminch, who couldn’t keep up with the daily content crunch, ...