The 2016 Framework for Evaluating Content Marketing Software

January 27, 2016

It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention. As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals? In this presentation, Uberflip Co-Founder and CEO Yoav Schwartz provides an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack. You’ll learn: - How to navigate the marketing technology landscape and assess different content marketing software solutions - How to avoid software silos and ensure your content marketing software is fully integrated with your marketing technology stack - How to audit your marketing technology and build a lean, mean content marketing machine for your organization

Previous Presentation

8 Expert Tips to Generate More Engagement From Your B2B Content in 2016

67% of marketers list brand engagement as the number one objective best supported by content marketing. And...

Next Presentation

How to Engage, Generate, and Qualify More Leads Using Interactive Content

B2B lead generation involves so much more than simply producing leads — of course, much of the value that c...

The 2016 Framework for Evaluating Content Marketing Software

Previous Presentation

Next Presentation

Most Recent Presentations

What if I told you you could save time and money, reduce friction in the buyer journey, reduce the number of touch points it takes to acquire a new customer and increase the speed to revenue? Would yo

How to turn attention into revenue with one small change

Accelerate The Buyer Journey Talk Track

In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and

Presented at Big Skies: Big Ideas 2019, Randy Frisch, CMO and Co-Founder at Uberflip, shares how B2B marketers are creating personalized ABM content experiences.

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? In this present

In this webinar, Uberflip's Director of Content Experience Paige Gerber digs into how to personalize content experiences at scale.

The best way to get a new technology purchase over the line is to get as many people invested as possible. Use these flashcards to show the value of Uberflip to other members of your team!

In this session, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement a

As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of

ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Ge

Personalized content has become a standard feature in offering a better, more satisfying user experience. Brands like Facebook, Amazon, and Spotify have been using personalization for years and consum

Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content

What's the secret to high-converting demand generation campaigns?

What's the secret to high-converting demand generation campaigns?

Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales en

Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can ro

Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can ro

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Deman

Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, y